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Peel and Reveal – A Great Label Alternative

Put simply, peel & reveal labels are nested labels with multiple layers. The user can peel back the label and discover more information. These labels need to be carefully produced to prevent ripping; when made properly, they allow you to fit more information into a limited space. These small labels can be applied on any type of product and they have great informative and marketing potential as well.

A space saving solution – peel and reveal labels allow you to multiply the amount of information passed on to your customers without having to cover a large part of the product packaging in labels. One of the most common way to use peel and reveal is to display the name of the product on the top layer and product details, such as ingredients or nutrition facts on the bottom layer. Varied technical solutions for high-quality labels – peel and reveal labels are made from many different materials and they are suitable for boxes, cans, bottles and other types of containers as well.

A peel & reveal label can have more than two faces, printing on the face & adhesive sides. This trend carries over from the clothing and accessory label applications which can also have multiple pages, and resemble booklets. Substrates used range from Paper, Tyvek, to various plastic foils and textiles.

These labels have long been used in the pharmaceutical and chemical industries, simply because they allow you to put a lot of compliance and technical data into a small space. In industries where products are small, but must include a lot of information – such as, increasingly, the food and drink sector, peel & reveal labels provide a simple, space saving solution that avoids encroaching too much onto branding and marketing space.

For food label printers, a peel & reveal label provides extra pages to include nutritional information, sample recipes, allergen warnings, and more. In fact, any product that comes with a lot of information can benefit from a peel & reveal label, from t-shirts and belts, to toys and kettles.

Of course, when it comes to packaging design and printing, it’s not all about practicality, nor about conveying technical information. Peel & reveal labels also provide great opportunities for marketing. A multi-page label gives the opportunity to lead a customer on a journey, turning one page at a time to discover new information.

Peel & reveal labels can contain both text and graphics, and can be printed in different shapes and sizes. For a creative marketing department, they offer limitless opportunities. The final page may include a website, QR code, a Promotion, or call to action – but the pages along the way should provide reasons for customers to continue their journey.