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Building Brand Loyalty with Peel and Reveal Labels

Who doesn’t like a chance to win something? Build your brand loyalty by engaging consumers with games & sweepstakes programs, and consumers will keep coming back, while bringing you immediate and measurable ROI. Whether it’s instant win, web, or collect-and-win games, we provide you with high-impact game pieces that will help you create the perfect game or sweepstake to fit your application.

With our multiple printing techniques and variable imaging capabilities, LabelService can engineer the perfect game or sweepstakes piece to meet your needs. Whether you want personalization for one-to-one marketing or security features to safeguard your product, LabelService will provide you with high-impact game pieces that will give you astonishing results.

Games & Sweepstakes are great on-pack promotions! They are a good way to raise awareness of your product range, stand out from your competition, and drive multiple and repeat purchases. Peel & reveal labels encourage your consumer to peel the label back, so that the message printed on the backside can be revealed for Instant Win, on-pack games, or sweepstakes.

Scratch-offs are very popular because they give the consumer an opportunity to instantly win, and consumers enjoy being surprised… it’s natural human curiosity. Offering token prizes allows you to gather the information of many consumers so you’re not just giving away prizes but putting together a database of potential long-term customers.

Building that customer base and making your product stand out on the shelf are just two of the many benefits of promotional peel and reveal labels. You could also include a QR Code that drives the consumers online and provide them with more information. QR Codes help brands measure engagement through metrics such as when and where the code was scanned, duration of time spent on the brand’s site, and unique user usage. Using a peel and reveal label for promotions and instant wins not only raises the curiosity of the consumer but allows you to put all of the necessary information regulated for your product on the label without giving up space for your branding on the front of the label. It’s a win-win situation as you give a little back to your customers, earn new customers and have the ability to create and build a customer database.