Peel and reveal labels are a clever way to pack extra information onto products with limited space. They’re especially popular in cosmetics, supplements, and multilingual packaging. But to get the most out of this format, you need to avoid some common traps that can affect usability, compliance, and customer experience.
Here are five common mistakes to watch for when designing peel and reveal labels, along with tips to do it right.
1. Using the Wrong Materials
The foundation of a good peel and reveal label is the material. Using the wrong adhesive or substrate can cause peeling issues, make the label hard to open, or leave residue on the product.
What to do instead:
- Choose adhesives that work well with your packaging surface (glass, plastic, metal, etc.)
- Use base materials that hold their shape when peeled and resealed
- Test labels in real-world conditions like humidity, friction, and temperature changes
2. Overloading the Inner Panel
Just because you can fit a lot inside doesn’t mean you should. Trying to squeeze in too much content can make the label cluttered and hard to read. It also increases the risk of smudging if the ink coverage is too dense.
What to do instead:
- Prioritise essential information (ingredients, instructions, safety warnings)
- Use clear hierarchy with headings, bullet points, and icons
- Stick to one or two languages per panel if space is tight
3. Forgetting About Print Alignment
Misaligned panels are a common issue in multi-layer labels. A slight shift in printing or cutting can lead to important text being cut off or hidden between folds.
What to do instead:
- Work with printers experienced in peel and reveal formats
- Add bleed margins and alignment marks to your design files
- Approve physical proofs before committing to full runs
4. Ignoring User Experience
If customers can’t easily peel back the label or if the layers stick too tightly, the whole point of the design is lost. The label must open smoothly and reseal without damage.
What to do instead:
- Add a clear call-to-action like “Lift here” with a finger tab or arrow
- Choose finishes that prevent slippage or accidental tearing
- Consider left- or right-handed users depending on product orientation
5. Neglecting Regulatory Requirements
In sectors like pharmaceuticals, cosmetics, and food, your label must meet legal standards. If you forget a mandatory warning or fail to display it clearly, you could face fines or recalls.
What to do instead:
- Stay updated on labelling laws in each market you serve
- Use the peel-away panel to separate marketing copy from compliance content
- Get legal or regulatory review before printing
Final Thoughts
Peel and reveal labels are powerful when done right, but small mistakes can lead to big problems. Focus on materials, clarity, usability, and compliance from the start. A well-executed label will meet requirements while adding real value to your product and your brand.
